Current category: Growth Hacking

Growth Hacking for Wisdom: How to learn from Twitter direct messages

Till Zier » Growth Hacking for Wisdom: How to learn from Twitter direct messages

Here at Social Trademark we are still a small startup, there is no marketing team. It’s basically just me and my growth hacking pal Marc Lilienthal. A couple of weeks ago we were experimenting on our Twitter accounts with direct messages that we might want to setup for some of our clients in the near future.

Most Twitter users who methodically (and often automatically) welcome their new followers with a direct thank you message are aiming for a lead.

This results in spammy and irritating messages such as

Hello {first_name}, Thank you for following!

or something like

I am a {subject_area} consultant, check out my homepage {website_url} and chat me up!

I gave it some thought and said to myself – you can do better! So I have been approaching my new Twitter followers with this direct message:

 Hey {first_name}, thx for the follow 🙂

I was wondering – what are your goals for 2016?

Since I think a lot of my personal and professional goals, I was plain curious what other people’s goals might be. Of course, I wanted to get some traction with my new followers, too.

These were the best answers to my question:

To chew bubblegum and kick ass. And as of now, I am almost out of bubblegum.

Can’t tell you, just signed an NDA.

To unfollow you after that stupid message.

My goal is to fund $1M. I’m not sure how, but I’ve gotten this far with no team.

Goals? Just one: I am writing a book.

Too many 😀

Hi thank you too ?, my goals ,well to write ,learn French and just get by . Thank you so much for the follow too and I hope you’re having a lovely day ?

I will only tell you about side goals. And this is why:

To plan 2017 ?

My goal is to still be alive at the end of it, Till. ?

To leave peace and happiness were ever I go

Find the prince charming and get 3 kids! ?

Goals: ask better questions in all situations and get better at being a husband, father and sales leader.

Goals for 2016? What a great query. Simply put: inform, challenge, be challenged, and grow. Why do you ask?

My goal for 2016 is to inspire

Goals? Do everything better than last year!

Right now, to wrap up today, and get to #ViralChat in about 3 minutes. Are you going?

What do you want to ask your new Twitter followers and, more importantly, what are your goals for 2016?



Update from 06/13/2016

First: Thank you very much for sharing this post on social media and all the positive replies and feedback I got. It seems as if many of you got inspired by my post – and that is the greatest accomplishment for me. I am so happy about that. Thx!!

Second: Since many of you asked me if those were really the best answers and if there weren’t any more complex or detailed replies to my direct message – of course, there were but since they were all private messages and the composer had no idea that I might use them for my blog post and I didn’t want to intrude on someone’s thoughts or privacy, I only published those answers which were the wittiest, cheeky or funny and could draw no conclusion to their composer.