For 18 years I have been building tech companies and digital products as a founder and product lead. I step in when things get complex – relaunches, regulated markets, high pressure – and bring structure, speed, and AI-first workflows.
For 18 years I have been building tech companies and digital products as a founder and product lead. I step in when things get complex – relaunches, regulated markets, high pressure – and bring structure, speed, and AI-first workflows.
I use AI daily for requirements, prototyping, test and workflow automation – and build it into products where it really helps users.
I own the full product lifecycle – from ideation and business modelling to MVP, scaling, and relaunches.
I turn user research and data into clear flows and interfaces, working closely with designers from the first sketch to the release.
Proven track record managing international in-house and external dev teams across SaaS, B2B, B2C web and app products.
Backlog grooming, roadmapping, user stories, refinements, and retros are my daily bread.
I coach Product Owners and dev teams, stepping in fast to bring structure and reliable delivery to challenging situations.
since 07/2026
DiGA-listed digital therapy platform in a highly regulated SaMD environment (BfArM, BSI). Introducing AI-assisted workflows and test automation while keeping delivery pace.
since 03/2025
App, e-prescription platform, and online shop of a leading German online pharmacy. Relaunched the app in two months – the highest app sales share in Aponeo's history – and set up test automation with Playwright and Claude Code.
since 03/2025
Leading the move of the Bebionic hand configuration from Windows software to a cross-platform app, plus three Connectgrip app relaunches. Built a Figma localization plugin with GitHub Copilot.
01/2025 – 02/2026
Took over a bike leasing platform relaunch after eight missed go-lives, leading 3 POs and a 14 FTE international team. Went live after 8 months and restored stakeholder trust.
03/2024 – 12/2024
Sales PWA for staffing agencies, built from scratch. Delivered MVP and launch in under 6 months with an international team.
09/2023 – 08/2024
ERP-to-SaaS migration, repair workflow automation, and the international B2B shop relaunch. Introduced agile practices in the DevOps and Enterprise Integrations teams.
09/2021 – 12/2022
Two app relaunches with a 19 FTE dev team. Delivered the first in 3 months and brought crash rates close to zero.
since 03/2021
B2B procurement platform matching companies with marketing software and service providers, using AI for matching and to help vendors complete their listings.
07/2013 – 11/2021
Scaled a digital marketing agency and led international product operations.
since 07/2013
Agile, Scrum, and product management coaching for web and app products.
01/2010 – 09/2014
Owned product vision and delivery for Germany's largest gaming portal.
09/2008 – 12/2009
Drove the relaunch of a €100m-funded video platform backed by T-Online and Hubert Burda Media.
03/2007 – 08/2007
Projects and industry initiatives for the European association of audio-visual media.
09/2006 – 02/2007
Delivered digital marketing campaigns at a leading full-service agency.